Immigration is powerful Essay Example For Students

Movement is amazing Essay Movement is amazing. Migration is delightful. Migration is difficult. Edwidge Danticat splendidly shows each of the three sides of this excursion in her journal Brother, Im Dying. Danticat recounts to her family’s story, one of battles and forfeits, for they can't. Her story, sadly, isn't a remarkable one. Families all around the world relinquish their local nation and language, get together all that they own, and trust that some place over the ocean, they can make sure about a more secure, progressively ecstatic future for a long time into the future. In Danticat’s case, her family didn't have a very remarkable decision. Haiti was enduring an onslaught and they realized that they needed to either leave quickly or plan for the most exceedingly awful. The choice to leave Haiti brought about an existence of torment, broken family ties, and estrangement for the Danticat family. Envision being a youngster whose guardians live 2,000 miles away. You are not permitted to visit them, and they are not permitted to visit you. Envision being a parent whose kid is over the sea, and you’re incapable to offer your adoration and care. Envision bidding farewell to the main life you’ve known, and going to a nation that treats you like a crook. For some settlers, such difficult situations have been very genuine. Edwidge Danticat utilizes her straightforward narrating to portray the individual and political penances her family made because of their excursion to this nation. Joseph Dantica, Edwidge’s father, was a phenomenal man who fell into an inappropriate hands. He was the originator of a school and a congregation in Port-au-Prince. He endure throat malignancy. He was a dependable family man, a spouse, and a dad figure to his niece Edwidge all through her adolescence. Throughout everyday life and in death, Joseph Dantica was a displaced person with no genuine spot to call home. At the point when he started spewing and fallen during his meeting, the surgeon on scene quickly said that he was faking, and never at any point trouble to determine the status of him. Had she not would not look at and treat him, the sickness that later executed him could have been relieved. According to the country, he didn't be anything yet a number. Outsider 27041999. This makes one wonder: how could everything turn out badly in such a brief timeframe? Danticat can't remember the second she and her family withdrawn Haiti, rather, she just remembers â€Å"wishing as we took off into the mists that my uncle had cried a deluge of tears, had hurled himself on the ground and caused a ruckus, at the same time precluding us to go† (109). Danticat’s diary shows better than all else how the excursion of the individuals who emigrate starting with one nation then onto the next includes incredible misfortune, just as up and coming addition. Offspring of workers have a hard youth, and are regularly dealt with by their grandparents or different family members. While Edwidge lived in New York and her dad lived in Haiti, they kept contact with one another through hang-composed letters. She figured out how to adore her Uncle Joseph as a subsequent dad. They cherished one another, yet their local nation of Haiti, through various challenges: â€Å"The n, as now, leaving regularly appeared the main answer, particularly in the event that one was wiped out like my uncle or poor like my dad, or urgent like both† (54). Numerous migrants, such as myself, conquer the profound feeling of misfortune they experience when they leave their home and move to another region. You don’t know anybody, you don’t realize where to go, and you don’t realize how to speak with others. Every so often, you simply feel destitute. The main thing you do know is that you’re in a superior spot. In spite of the fact that the procedure is troublesome, migration frequently enhances the life of a family. Edwidge utilizes flashbacks to recount to her family’s story. Her flashbacks are not told in sequential request, yet rather in the request for which they were advised to her, and now and then one memory triggers another. This special request of the flashbacks permits the peruser the increase understanding between the past and the present. .u6a4791036dcbe6f318017afcdfa1af63 , .u6a4791036dcbe6f318017afcdfa1af63 .postImageUrl , .u6a4791036dcbe6f318017afcdfa1af63 .focused content zone { min-stature: 80px; position: relative; } .u6a4791036dcbe6f318017afcdfa1af63 , .u6a4791036dcbe6f318017afcdfa1af63:hover , .u6a4791036dcbe6f318017afcdfa1af63:visited , .u6a4791036dcbe6f318017afcdfa1af63:active { border:0!important; } .u6a4791036dcbe6f318017afcdfa1af63 .clearfix:after { content: ; show: table; clear: both; } .u6a4791036dcbe6f318017afcdfa1af63 { show: square; change: foundation shading 250ms; webkit-progress: foundation shading 250ms; width: 100%; murkiness: 1; progress: haziness 250ms; webkit-progress: obscurity 250ms; foundation shading: #95A5A6; } .u6a4791036dcbe6f318017afcdfa1af63:active , .u6a4791036dcbe6f318017afcdfa1af63:hover { mistiness: 1; change: darkness 250ms; webkit-progress: darkness 250ms; foundation shading: #2C3E50; } .u6a4791036dcbe6f318017afcdfa1af63 .focused content zone { width: 100%; position: relative; } .u6a4791036dcbe6f318017afcdfa1af63 .ctaText { outskirt base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: striking; edge: 0; cushioning: 0; content beautification: underline; } .u6a4791036dcbe6f318017afcdfa1af63 .postTitle { shading: #FFFFFF; text dimension: 16px; textual style weight: 600; edge: 0; cushioning: 0; width: 100%; } .u6a4791036dcbe6f318017afcdfa1af63 .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; fringe: none; fringe span: 3px; box-shadow: none; text dimension: 14px; text style weight: intense; line-tallness: 26px; moz-fringe sweep: 3px; content adjust: focus; content enrichment: none; content shadow: none; width: 80px; min-stature: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/straightforward arrow.png)no-rehash; position: supreme; right: 0; top: 0; } .u6a4791036dcbe6f318017afcdfa1af63:hover .ctaButton { foundation shading: #34495E!important; } .u6a4791 036dcbe6f318017afcdfa1af63 .focused content { show: table; stature: 80px; cushioning left: 18px; top: 0; } .u6a4791036dcbe6f318017afcdfa1af63-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .u6a4791036dcbe6f318017afcdfa1af63:after { content: ; show: square; clear: both; } READ: Parenting Styles EssayImmigration is an amazing excursion. In Brother, I’m Dying, Edwidge Danticat exhibits not just the torment and distress that her family experienced, however finished up with a message; a message of mental fortitude. Her journal illustrates, better than all else, how much outsiders penance en route. Edwidge will be always owing debtors for what her dad and her uncle relinquished and experienced for her prosperity. Their benevolence gives a lamentable feeling of that through such was lost, everything was picked up.

Funding of US Biomedical Research

Question: Examine the complexity and think about the social insurance arrangement of two distinct nations? Answer: Introdcution The varieties present in the UK and US medicinal services framework are enormously relying on the money related quality and political culture of individual nation. The notoriety of human services conveyance framework and financing isn't just because of the overall need for medicinal services, yet additionally in light of various style of care conveyance frameworks and subsidizing far and wide. Medicinal services is considered as a well known theme for present and people in the future, in light of social and political culture. It is every now and again observed that entrance to medicinal services administrations is featured on news and other TV programs, political guarantees and social gathering conversations. This infers the individuals of the United States are coming closer to demanding better reach to social insurance administrations (McCarthy, 2014). A general misinterpretation is available among the American open that is the United Kingdom offers free medicinal services administr ations. When all is said in done talking, the national social insurance administrations offer consideration benefits basically dependent on the resident tax assessment. The Americans consider increased administrative contributions in the medicinal services set up; consequently, it is important to see how this can be cultivated and its impact on the social orders. As per Gass and Bezold (2013) data get to, administration quality and subsidizing costs are the primary segments of human services framework. The World Health Organization has expressed that every single individual ought to acquire care administrations with no conservative imperative. As indicated by the worldwide human services administration report, the UK makes the greatest spending in medicinal services and social consideration administrations. The UK makes the most extreme installment for nursing staffs, by giving work to practically 101nurses per 10,000people (Kumarasamy and Sanfilippo, 2015). The UK and the US have c lose social and authentic ties, yet with regards to human services, both these nations are significantly extraordinary. As they enormously contrast from one another, both the nations can gain from each other to develop better frameworks and strategies and hence create social insurance administration to their residents. This paper will look into between the UK social insurance framework and the US medicinal services framework. This paper will incorporate hierarchical examination, nature of individual framework and subsidizing (BBC News, 2015). The announcements will be upheld by appropriate proof promotion models. The point of this article is to distinguish the chances, focal points from relative qualities and address or maintain a strategic distance from constraints natural in singular framework. Body The UK medicinal services framework The Department of Health is supposed to be an administration body responsible for the National Health Service in England. The targets of The Department of Health include in general improvement and prosperity of the inhabitants of England (Hollnagel, Braithwaite and Wears, 2013). This is cultivated by supporting, managing and driving the National Health Service and the associations related with social consideration, to give great wellbeing administrations and to offer choices to the consideration customers and significance to citizens. The US human services framework The US human services administrations can be either private or either open. General medicinal services incorporated a job of the legislature or the general population. The legislature and open organizations offer social insurance in sickness avoidance, wellbeing advancement, detailing, transmittable infection checking and control of the natural elements, similar to: water and air quality and furthermore general wellbeing information examination. The UK subsidizing A NHS care purchaser when utilizes a NHS administration, similar to: intense consideration trust, PCT and so forth, they use so with no expense. Note that the subsystems of NHS and related suppliers get pay for dealing with the NHS patients and the pay isn't gotten straightforwardly from the patients during treatment. NHS pay is bolstered by general tax assessment. The NHS is comprised of government representatives, henceforth the supplier pay is for the most part as reward or pay and financing is rely upon contract between the NHS and the supplier (Head et al., 2014). It was evaluated that there was 8.3% of all out GDP consumption was utilized on social insurance and open use was 14.5% (Nhs.uk, 2015). This information spoke to that couple of events are available where open do make an installment toward buying human services administrations and items. Barely any NHS administrations are not free. The wellbeing office upholds level charges to NHS patients, for specific items, as optica l, dental and pharmaceutical administrations and items. The US subsidizing Numerous gatherings and elements are associated with supporting the US social insurance framework. Practically 44% of human services GDP is paid out by the general population or government reserves and henceforth, nearly, 56% of GDP related with social insurance is paid out by private gatherings. Current information shows that social insurance costs have reached nearly US $2.8 trillion in the year 2011 (Dorsey, 2010). Because of this expansion, it is essential for the US social insurance supervisors and US open to perceive how this consideration set up is supported to add to the explanation of this continually rising issue. As per Hussey et al. (2004) one of the most exceptional trademark highlights of the US social insurance industry is its dependence on organization affiliations that is when individual gathering works on the side of another (Hussey et al., 2004). For instance: a medical coverage organization functions as a go between for its part while managing out remunerations fo r wellbeing administrations. Outsider payers give repayment for medicinal services office, regardless of whether its a business gathering, an open arrangement or others. They pay for their individuals. The two offices that are liable for making up for the social insurance administrations offered by the US are the patients and associations. End In spite of the fact that the medicinal services related subsidizing in the UK is constrained by the legislature and financing in the US is constrained by open and private offices, both are just made attainable by open commitment. The essential contrasts are government inclusion level and deliberate commitment versus required tax assessment. The UK offers access to the human services administrations to all utilizing a similarly run social insurance conveyance framework to the United States, though, the US is confronting practical weight. Consequently, the US has altogether flopped in offering Americans with sensible social insurance administrations and guidance on the impact this has on the monetary framework. In this way, at last it tends to be suggested that the US human services framework is progressively successful. References BBC News, (2015).NHS fulfillment 'risen altogether'. [online] Available at: https://www.bbc.com/news/wellbeing 31018004 [Accessed 24 Mar. 2015]. Dorsey, E. (2010). Financing of US Biomedical Research, 2003-2008.JAMA, 303(2), p.137. Head, M., Fitchett, J., Holmes, A. furthermore, Atun, R. (2014). Subsidizing medicinal services related disease inquire about: a methodical examination of UK look into speculations, 19972010.Journal of Hospital Infection, 87(2), pp.84-91. Hollnagel, E., Braithwaite, J. also, Wears, R. (2013).Resilient medicinal services. Farnham, Surrey, UK England: Ashgate. Hussey, P., Anderson, G., Osborn, R., Feek, C., McLaughlin, V., Millar, J. also, Epstein, A. (2004). How Does The Quality Of Care Compare In Five Countries?.Health Affairs, 23(3), pp.89-99. Kumarasamy, M. also, Sanfilippo, F. (2015). Separating storehouses: drawing in understudies to help fix the US medicinal services system.Journal of Multidisciplinary Healthcare, p.101. McCarthy, M. (2014). Wellbeing framework report positions UK first, US last.BMJ, 348(jun17 25), pp.g4080-g4080. Nhs.uk, (2015).What is NHS proceeding with human services? - Health questions - NHS Choices. [online] Available at: https://www.nhs.uk/chq/Pages/2392.aspx?CategoryID=68 [Accessed 24 Mar. 2015].

10 Marketing Trends to Watch

10 Marketing Trends to Watch We are living in a time of radical transformation, with emerging technologies, methods, and consumer behaviors constantly changing the field of marketing.If you want your business to self itself apart from its competitors in a very crowded marketing environment, you need to not only be aware of emerging marketing trends, but to also take advantage of these trends to keep yourself ahead of the pack.You already have a marketing strategy or approach that has previously worked well for your business, and at this point, you might wondering why you need to bother learning about any new trends when you have something that works just fine for you.I’ll tell you why. You see, marketing trends don’t just evolve for the sake of it.The engineers at Facebook don’t just sit in their offices at Menlo Park and say something like, “You know what, it’s a boring day today, why don’t we have some fun by changing the algorithms that determine what users see on their timeline?”You can bet tha t has never happened.Instead, changes in the marketing world are initiated by changes in consumer behavior.Consumers change the way they interact with advertisements, how they research products before purchasing, how they shop, and their preferred methods of making payments, which in turn forces the marketing world to instigate its own changes to reflect the changes in consumer behavior and preferences.If you don’t want your business to become irrelevant and obsolete, you have to stay up to date with any changes and trends in the marketing world and adapt your businesses to these changes.Sure, sticking to your old way of doing things might be cheaper in the short term, but in the long term, your business will be left behind while the rest of the world moves ahead.Below, we have compiled a list of 10 trends that will define the marketing world over the next one year.If you are interested in putting your business ahead of your competitors, go through the list, find those that are mo st suitable for your business and start implementing.ARTIFICIAL INTELLIGENCE WILL PLAY A BIGGER ROLE IN PERSONALIZATION AND AUTOMATION Artificial intelligence refers to the ability of computers to perform tasks that have been ordinarily believed to be the reserve of humans, or tasks that require some level of intelligence to accomplish.I’m talking about tasks such as reasoning, talking, socializing, learning, solving problems, and so on.When a computer program is able to accomplish such tasks, it is considered to be artificially intelligent.Artificial intelligence has been steadily growing in prominence, and it has already become a natural part of our daily lives.There are several situations where you interact with AI on a daily basis, even if you might not have been aware of it.When you ask Siri to give you directions to get you where you are going, or when you ask it to text someone, you are interacting with AI.When YouTube recommends videos you might like, it does this using AI . When you post a photo on Facebook and Facebook automatically recognizes and tags everyone in the photo, that is AI at play.Slowly, AI has been inching its way into the world of marketing and is poised to revolutionize how businesses advertise to and interact with their customers.AI will improve and expand the ability of businesses to connect with their customers and allow them to solve customers’ problems much faster and more effectively.Today, consumers perform a lot of activities online, and in so doing, they leave behind a treasure trove of data.AI makes it possible for businesses to analyze this data and gain useful insights about customer behavior, priorities, interests, and preferences.Using these insights, businesses can then provide a more customized and personalized online experience to their customers, leading to improved engagements between customers and the business and increased conversions and increased sales.While the use of AI in marketing is not new, recent adva nces in the technology will make personalization of the customer experience better and more accurate than ever before.Granted, there are concerns about how ethical it is to mine customer data to understand their behavior and drive sales, but reports show that customers have no problem sharing their personal data in exchange for a more personalized experience.If you have not been utilizing AI in your marketing strategy, it might be time to jump on board.Start researching different ways you can incorporate AI into your marketing operations.To get you started, here is a list of marketing skills you need in the era of artificial intelligence.INTERACTIVE VIDEO CONTENTVideo marketing has been on steadily growing for a couple of years now.Every month, more than 1.9 billion users log onto YouTube, the world’s largest video streaming platform.Every single day, over one billion hours of video are viewed on the platform.A report by Cisco also predicted that video content will account for ove r 80% of internet traffic by this year.According to Spiceworks, adoption of video marketing by marketers will grow to 68% in 2019, up from 49% in 2018.With video marketing showing so much promise, markets are trying to come up with news of taking advantage of the trend. One of these is interactive video.You might be wondering what exactly interactive video is.Traditionally, watching video has been a very passive affair. You click play to start the content and then lean back as the content plays till the end.The only interactions allowed when watching traditional video are pausing, rewinding, and fast forwarding. Interactive video, on the other hand, gives you numerous options to interact with the video content.You can drag the video to see the content from different angles, input data that will alter the direction of the content, answer quizzes within the video, view additional information about elements within the video, and do several other things.Basically, a user’s experience with interactive video is unique based on how they choose to interact with the video content. You can check out an amazing example of an interactive video here.Interactive videos are gaining a lot of popularity because they help boost engagement. Interactive videos perform better than traditional videos, and viewers are more likely to get to the end of an interactive video compared to an ordinary video.According to an infographic by Advrtas, 98% of Americans feel that the content in 360 ° videos is more exciting compared to regular video content. 360 ° videos also have a much higher click-through rate than regular videos.According to Oh! Video, 70% of marketers believe that interactive videos have helped boost their business.With such reports, you can expect that the use of interactive video in marketing will only keep growing.CHATBOTS ARE HERE TO STAYEver made an inquiry to a business and then had to wait for 24 hours or more before getting a response?How did it make you feel? By t he time the response came, you had probably forgotten about the inquiry, or maybe you had already purchased what you were looking for from someone else.Generally, humans are very impatient.According to HubSpot, over half of your customers expect their sales, marketing, or customer service inquiry to be responded to within 10 minutes.Unless you have hundreds of customer service representatives, responding to ALL customer inquiries within 10 minutes is not possible.Or is it?Turns out it is possible with the help of chatbots.Chatbots are little AI powered assistants that integrate into websites and play the role of customer service representatives by typically responding to customer inquiries and fulfilling customer requests quickly.These bots have the ability to understand complex requests and give personalized responses. They can also learn and improve their interactions with customers over time.Sometime, customers might not even realize that they are interacting with bots.With chatb ots, businesses no longer need to have a free human member of staff to hold a one on one live chat with a customer.Bots are highly scalable and can chat with hundreds of customers simultaneously, while giving these customers the perception of a one on one interaction.While chatbots have been around for a while, the technology will continue growing and defining interactions between businesses and customers.According to a report by Oracle, 80% of companies are already using or plan to be using chatbots by next year (2020), while another report by Grand View Research predicts that the global chatbot market will hit $1.25 billion by 2025.Such reports show that this trend in marketing will continue growing, and if you have not started using this technology in your business, you should start considering it. Source: RubyGarageTHE RISE OF VOICE SEARCHWhen was the last time you used one of the major voice assistants â€" Siri, Google Assistant, Cortana, or Alexa?I’m guessing you have had an interaction with one of them at least once in the last one month.These voice assistants are becoming more popular and changing how we search for and consumer information.Voice recognition technology is not new.However, in the last couple of years, voice assistant devices and smart speakers have become very affordable, leading to an explosion in the use of this technology.Many of them already come with your smartphone. You can get a smart speaker, such as the Google Home or the Amazon Echo for less than $150.The ubiquity of these voice assistants has led to an increase in the number of search queries that are made by voice.The growing popularity of voice search stems from the convenience offered by these devices.You can easily find information without pulling out your device or having to free your hands from whatever you are doing.Asking a question or issuing a command verbally is also more natural than typing something on a keyboard or clicking icons and buttons on a screen.Marketers have realized the potential of voice and are already responding and finding ways to capitalize on voice technology to reach their target audiences more effectively.According to Search Engine Land, commerce sales driven by voice hit $1.8 billion in 2017, and are expected to hit $40 billion in the next 3 years.If you want to cash in on this growing market, this is the right time to get into the game. Source: CodeCondoFOCUS ON EXPERIENTIAL COMMERCEIn the past, most marketing initiatives were focused on pushing products to customers.However, businesses are doing away with this approach to marketing in favor of experiential commerce, which is aimed at pulling in customers to the brand.Experiential commerce is all about giving customers a great experience throughout their interaction with your brand and focusing on building a lasting relationship with them, rather than simply focusing on a single transaction.It’s all about creating a seamless experience for customers across different channels and platforms and removing friction in all the customer touch points where a customer might engage with your business before making a purchase decision.While the focus on a single transaction is less costly and will bring results much faster, experiential commerce has greater benefits in the long run.It turns customers into true fans of your brand and increases their customer lifetime value.Co mpanies have already started embracing experiential marketing.For instance, a Bloomberg report outlines Walmart’s plan to introduce VR into their shopping experience. The retailer has a plan to introduce virtual showrooms accessible on VR.Customers can navigate the virtual showroom and grab items off the virtual shelf. These items then get sent to the customer’s home.Similarly, men’s clothing store Nordstrom has introduced a new store that allows customers to navigate their experience through an app on their smartphone.A customer selects the clothes they would like to try on, and the dressing room is set up in advance with the clothes they chose.This trend will only continue getting bigger, and if you don’t want to be left behind, you should start looking for ways to make customer interactions with your brand more appealing.THE RISE OF VERTICAL VIDEOIt seems video will play a very important role in the future of marketing.Today, mobile usage is at an all-time high, and there fore it goes without saying that most videos are consumed on mobile devices.Previously, however, people were forced to turn their mobile devices to the side when viewing videos in full screen mode, something that people do not always like.This led to the rise of vertical video, which was introduced by Snapchat and has been popularized by Instagram’s IGTV.This is a standalone app that allows mobile users to watch videos in vertical mode. IGTV also allows users to post videos that are much longer than the main Instagram app allows. Facebook has also embraced vertical video format.Vertical video is better suited for mobile devices, and with predictions that mobile devices will account for 72% of internet traffic by 2025, you can bet that this trend is not going away.All the major social media platforms have also embraced vertical video.Early tests by Facebook also show that vertical video boosts user engagement.This shows that vertical video will become big in the near future, and as a marketer, you need to start familiarizing yourself with this new video format and start adjusting your strategy accordingly.IT’S TIME TO FOCUS ON GEN ZGeneration Z is coming of age. They have started entering the workforce and gaining some purchasing power, which means brands will start to pay more attention to them.If you remember how marketers struggled to understand the millennials, you can expect the same thing to happen with Gen Z, who already make up about 25% of the population.Most people in Gen Z are digital natives.Most don’t recall much about life before the rise of smartphones and internet giants like Google and Amazon.This generation wants brands to provide guidance rather than trying to sell to them, and therefore brands should start adapting themselves to their preferences.In addition, Gen Z wants brands that are socially responsible and authentic.They are more aware about the impact of capitalism on the world, and they want to deal with brands that are committe d to making the world a better place, so brands need to start aiming for authenticity and social responsibility.Even as they focus on Gen Z, brands should also pay attention to the Alpha Generation, which consists of children born after 2009.Despite having no purchasing power themselves, they have an influence on the shopping habits of their millennial parents.In addition, they started using mobile devices just as they were learning to walk.THE GROWTH OF MICRO-INFLUENCERSEver since the rise of social media, influencer marketing has been a major element in most brands’ social media strategy.However, the mainstream approach to influencer marketing is starting to change.Traditionally, brands have been engaging in influencer marketing by partnering with individuals with high follower numbers â€" celebrities and industry experts in most cases.However, celebrity marketing is becoming less effective.Instead, people are paying greater attention to micro-influencers â€" ordinary people who have earned the trust of their peers and followers.For instance, if your brand sells camping gear, your customers are more likely to trust other campers than a celebrity who just went on a fully paid camping trip to shoot photos for the campaign.While micro-influencers have lower follower numbers than celebrities, their followers are more likely to relate with and respond to them, because they view them as “real people,” which in turn leads to higher engagement â€" more clicks, more subscribes, and more purchases.Aside from delivering higher engagement, partnering with a network of micro-influencers is more cost effective for brands compared to engaging high level influencers.In the near future, the use of micro-influencers by brands will continue growing, because this approach has been shown to have better results and to be more cost-effective.Therefore, next time you need to work with influencers, ignore the follower count, and instead do some research and identify ordinary p eople who have built their followers trust in their specific niche.CONTENT MARKETING WILL CONTINUE GROWINGContent marketing has been at the forefront of marketing for a while now, and this is not about to change any time soon.Unlike traditional approaches to marketing, which try hard to push products to customers, content marketing is a form of inbound marketing, which attracts customers to a brand by writing interesting, engaging and valuable content.According to HubSpot, 47% of buyers view three to five pieces of content before they make the purchase decision. 70% of customers also prefer learning about products through content rather than through traditional advertising.By adopting content marketing, you make it possible for potential customers to research and learn about your products at their own pace, without feeling like they are being pressured to buy.This explains why almost every business today has a blog.However, with everyone producing content, simply having a blog and p osting content randomly won’t help you much.If you want your content marketing to be effective, you have to come up with a well thought out content marketing strategy and ensure you produce high quality content that resonates with your target audience.THE RISE OF VISUAL SEARCHAnother new trend that will redefine how users search for information and bring a totally new experience is visual search.Visual search allows people to upload images and then get more information about whatever is in the image.A number of companies have already jumped on the visual search bandwagon. For instance, Pinterest launched a visual search tool known as Lens.By taking a photo of an item using Lens, users can learn more about the item, learn where they can buy it online, view pinboards for similar or related items, or search for similar items.Google also has a similar tool, which is also named Google Lens, though it is only available on Google Pixel phones. With Google Lens, all you need to do is poin t your camera at an item, landmark, or other object and the tool will give you more information about the item.There is also a visual search mobile app known as CamFind, which allows users to perform a visual search by simply taking a photo, instead of typing a search query.You can even take a photo of a movie poster and get more information about the movie, view trailers, and even find local theaters where you can watch the movie.While visual search has not gained a lot of popularity, the technology is steadily growing, and jumping on the trend early can put you ahead of your competitors and make it easier for customers to find your products.WRAPPING UPMarketing is an ever-changing field, and it is always better to be prepared for coming changes rather than find yourself left relying on old strategies while everyone else has moved on to new technologies and new approaches.Fortunately, this list has brought you up to speed with some of the trends that will shape marketing for the ne xt one year or two.While you don’t have to jump on each of these trends right away, it is good to keep you thumb on the pulse of these trends and be ready to adapt where necessary if you want your business to remain relevant.

Jackie Robinson s Impact On Baseball - 1150 Words

Jack Roosevelt â€Å"Jackie† Robinson was born on January 31,1919 in Cairo, Georgia. Jackie was the youngest of five children born to Mallie and Jerry Robinson who were sharecroppers. Jackie was a very athletic individual. Jackie Robinson broke the color barrier and became the first African-American player in the 20th century. Through his contribution, he allowed many others to come join the big league which forever contributed the game. Robinson’s impact made to baseball will always be remembered. Robinson was a very educated and athletic individual who went to high school and college. In 1935, Robinson went to John Muir High School and did tremendously well in the field of sports. At Muir High School, Jackie player shortstop and catcher on the baseball team, guard on the basketball team, quarterback on the football team and won numerous awards in the broad jump. Looking at his excellence in sports, his older brothers Mack and Frank pursued their interests in sports. After Muir Tech, Robinson attended Pasadena Junior College where he continued his athletic career playing in the sports he participated in high school. After graduating from PJC, Robinson transferred to UCLA, where he became the school’s first athlete to win varsity letters in four sports: baseball, basketball, football, and track respectively. However, Robinson’s career and contribution was not only made to sports but the military as well. In 1942, Robinson was drafted and assigned to a segregated Army cavalryShow MoreRelatedJackie Robinson Broke Baseball s Color Barrier1197 Words   |  5 PagesJackie Robinson During the 1940 s, the African Americans were segregated from the Whites in America. White people in America had a lot more advantages or opportunities. Up until when Jackie Robinson potentially brought the two races together, many signs of hatred were shown on the African Americans. They had separate schools, restaurants, and transportation systems. Nobody ever thought that the two races would be integrated one day. Predictably, life at this time was not very easy for AfricanRead MoreJackie Robinson Is Not The Best African American Baseball Player Of His Time1545 Words   |  7 PagesAlthough Jackie Robinson was not the best African-American baseball player of his time, his attitude and ability to handle racist harassment led the way for the rest of his race to play Major League Baseball, amongst other sports. Being accepted into professional sports also helped African-Americans become more easily accepted into other aspects of life. Jackie s impact in the world for the black p opulation is enormous. According to Jessie Jackson, A champion wins a World Series or an OlympicRead MoreJackie Robinson s Impact On History And The World976 Words   |  4 PagesEnglish Honors-4 May 15, 2015 Jackie Robinson Do you know anyone who has impacted history and the world by playing an everyday sport? This person is Jackie Robinson. Robinson changed baseball history by being the first African American baseball player who helped future generations of African Americans to do the same in all sports. As a tribute to her husband, Rachel Islum created a foundation to help kids with scholarships and mentoring (Jackie Robinson). Robinson was born on January 31,1919 inRead MoreHow did Jackie Robinson Overcome Racial Discrimination in Sports1119 Words   |  5 PagesHave you ever been protested and demonstrated against? Jackie Robinson felt the outcry of America during his baseball career. Fighting not only for his future, but also for the overall well-being of his sport, Robinson received death threats for his efforts. On a daily basis, this disciplined African man fought the pressures of hatred toward his entire race. As a segregated country, America saw major league baseball as a white man’s sport. 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Book Review First Or Watch The Movie First - 1416 Words

Read the book first or watch the movie first? This is a question I often ask myself when knowing a movie I am about to see is based out of a book. I usually choose based upon the opinions of my friends, many of whom swear â€Å"the book is always better than the movie†. (Kitto, 2011) Often times, I find their opinions are the opposite of mine. We all realize that when taking a book and turning it in into a movie it is impossible to include everything as there are many things that do not transfer well from book to movie. So what then is the key to take a book and make a good film adaptation? â€Å"A great adaptation†¦needs to capture the essence of the book; we want fidelity between the book and the film [but] if a filmmaker does a faithful adaptation to the book the people will say you lack imagination, but if you make a movie without perfect fidelity you run the risk of been chastised by the fans of the book†. 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Though there are many differences between the book and the movie, one would think Steven Spielberg would not be able to grab audience’s attention, but with his skills, Spielberg went above and beyond all measures. Many times, novels to films end up being either a great hit or a â€Å"Well, why did I watch this?† Some authors choose not to turn their novels/novellas into movies because they are afraid of the outcomes that it mayRead MoreTwilight: A Waste of Time and Money Essay example1043 Words   |  5 Pages740 in just the first weekend alone (imdb, 2008). Directed by Catherine Hardwicke, Twilight is a movie based on the first in a series of four best-se lling novels by Stephenie Meyer. The movies main focus is on a teenage girl named Bella (Kristen Stewart) who moves from Phoenix, Arizona to the town of Forks, Washington to live with her father Charlie (Billy Burke). On the first day of school, she meets Edward (Robert Pattinson), a mysterious guy who, she find out later in the movie, is a vampire. After

“Hope” Is the Thing with Feathers Emily Dickinson Free Essays

Hannah Hulvey English II Balint 22 April, 2013 â€Å"Hope† is the thing with feathers: Emily Dickinson In this poem, Emily is saying how nature is divided or basically, she employs images from nature for contrasting purposes. In this poem nature is both beneficent and destructive. The division is made between the image of the bird and the images of threatening storms and hostile environments. We will write a custom essay sample on â€Å"Hope† Is the Thing with Feathers: Emily Dickinson or any similar topic only for you Order Now This split corresponds to a separation between inside and outside, between interior and exterior spaces. The major theme of this poem is that Dickinson is comparing the hope in the soul with a bird. The bird never stops singing. So should we keep singing our songs, our poems, our prose. Even the roughest storms can’t keep the bird from its singing. Nor should we let our own storms, our personal disappointments like deaths of family and friends, stop us. The poem uses a bird as a symbol to define the feeling that hope can give an individual. In the first stanza, Dickinson tell the reader that â€Å"Hope is the thing with feathers . That perches in the soul. and sings the tune-without the words. And never stops at all. † In other words, hope is part of a spirit that lives in all of us. The uplifting feel of hope comes naturally and stays with us. A series of words in the second and third stanzas â€Å"sore,† â€Å"storm,† â€Å"chillest,† â€Å"Extremity† combine to evince a different side of nature, as dangerous and threatening. Here the sense is of an exterior space, wild and unprotected. Dickinson tells us, the tune the bird sings is â€Å"sweetest,† suggesting both that it is the most comforting thing heard amid the noise of the storm, and that, while the tune is sweet when it is heard while one is safe, it is sweetest when one is in danger. If we look at â€Å"‘Hope’ Is the Thing with Feathers† in terms of Dickinson’s life, we can perhaps read a commentary on her withdrawal from the world. Dickinson turned inward into herself and shut out the world, and she suggests that inside it is peaceful and secure, while outside it is hostile and dangerous. And how does this describe my life? How to cite â€Å"Hope† Is the Thing with Feathers: Emily Dickinson, Papers

Strategic Profile and Case Analysis Purpose Essay Example For Students

Strategic Profile and Case Analysis Purpose Essay Lincoln Electric has been the worlds largest manufacturer of arc welding products for the past thirty years. In addition to its welding products, Lincoln also produces a line of three-phase alternating-current industrial electric motors. Their strategy is simple, reduce costs and pass the savings through to the customer by continuously lowering prices. Lincolns management believed its incentive system and the climate it fostered are responsible for the continual increase in productivity with which their strategy is based on. Under the incentive system, employees are handsomely rewarded for their productivity, high quality, cost reduction ideas, and individual contributions to the company. Lincolns strategy had remained virtually unchanged; it had achieved an enviable record in following this strategy faithfully and therefore felt no need to modify it in the future. Situation AnalysisInformation technology continues to become cheaper and have more practical applications for every type of business. Using databases a company can organize complex data distribution of information on demand at a rapid pace. Lincolns Order department had recently begun computerizing its operations. For the first time a computer will be used in the company with the exception of the engineering and research department. The computer was expected to replace 12 or 13 employees who would be moved to new jobs. Like anything new the computer was not fully endorsed by top management because people were not sure it could produce savings and allow a greater degree of control. The conversion process has gone well, although slower then anticipated because of order pressure being so high. We will write a custom essay on Strategic Profile and Case Analysis Purpose specifically for you for only $16.38 $13.9/page Order now Lincolns strategy has encouraged the exit of several major companies (i.e. General Electric) from the industry and caused others to seek more specialized areas. Unlike other companies Lincoln has a compensation policy to reward employees for quick efficient work. Almost all production workers at Lincoln are paid on a straight piecework plan. They have no base salary or hourly wag but are paid a set amount for each item they produce. The second element of the compensation system is a year-end bonus. The bonus is not a gift, but it is the sharing of the results of efficient operation of the basis of contribution of each person to the success of the company for that year. In addition to Lincolns incentive program another important competitive edge for them is their sales force. The sales force is paid a salary plus a bonus. They pride themselves on working more hours than anyone else works. The sales force is known to be the highest paid and hardest working in the industry. Identification of Environmental Opportunities and Threats and Firm Strengths and Weaknesses. The strengths, weaknesses, opportunities and threats (S.W.O.T.) of Lincoln Electrics strategy can be shown to benefit their company and hinder it at other times. The greatest strength in Lincoln Electric is their ability to undercut competitors prices by means of cheaper production costs. Mentioned earlier, they are able to do this because of their incentive program, where they reward employees for speed, quality and innovative ideas. This strategy is the main reason why they are able to avert threat of outside competitors having a lower price with a high rate of quality. It is hard to compete when you cant beat the competitor prices of high quality products. The management at Lincoln learned many key factors about their employees and how they prefer to work. As long as the employees get their job done the management leave them alone. In a sense they are their own boss, they decide on their brakes and lunch times (most work through their brakes) and the harder the m!ore products they produce in a day the more money they make in the end. The employees like this, because they like being responsible for themselves and not depending on others, also they determine their paycheck by how hard they work during a given day. Lincoln Electric has a policy of filling all but entry-level positions by promoting from within the company. Any employee can apply for a position that has opened within the company. Because of the companys sustained growth and policy of hiring from within, anyone has a chance for advancement in the company. The only other way to get a job at Lincoln besides starting on the floor is to enter their training programs in sales or engineering. Lincoln does not provide tuition grants for educational purposes and they do not send its employees to outside management development programs. Strategy FormulationLincolns strategy has been very successful for them over the past thirty years, which constitutes them being the leader in production of arc welding equ ipment. Because of their conservative nature, Lincoln has not looked closely enough at what benefits they will receive by improving their technology through computers. They have been slow to implement their first system in the ordering department even though they project savings of $100,000. Continual education has been a buzzword of corporations for the last decade. Almost every major company around the world has spent large amounts of company profits and hours on workshops and training sessions to ensure their employees are up to date on every new development in their industry. Lincoln Electric has not spent dollar one on training. They do not give grants for educational purposes and has never sent someone to an outside management development program. They feel that hard work and persistence is more important then spending money on management training sessions. Lincoln Electrics employees work hard and very efficiently so they can improve their merit rating Day after day they migh t compromise brakes and cut corners wherever possible to increase their output. In other words working for Lincoln Electric sounds great because you have the possibility of earning a high paycheck, but the level of stress in an environment like that must be tremendous. An employee would fear calling in sick with the flu because that would mean missing a full days productivity and costing a lot of money. Many employees work through their brakes to increase out put; the only time they are away from the production line is thirty minutes for lunch during a full day. Having a big paycheck at the end of the week is always nice but in a high area of stress compromising your health or safety how important is it really? Strategic Alternative ImplementationLincoln Electric understands the basic drive of their employees, the harder you work the more money you make. This strategy has been working well for them and the employees themselves like it because the turnover rate of employees is the lo west in the industry. Their management policies may be different, but you cannot argue that they are not working because they are the industry leaders. Because of this I would not jump into spending lots of money on sending managers to conferences to improve their skills. If I were in an upper level position of management with Lincoln I would look to time and cost saving opportunities within the company. My first evaluation would be to improve Lincolns lack of technology. Since everyone at the company knows little about information technologies and how they can help the company, I would look to bring in an outside technical consulting company. This way the could come in, look at our operation and give a presentation to upper managem!ent about all the time and money we could save by joining the technological age. Another advantage of bringing in outside consultants would be we would have a choice, we could listen to a couple different firms and then decide on the best one to meet our needs. It is time for Lincoln electric to stop fearing change and to use computers outside of the Research and Design (Engineering) departments.